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Chief Experience Officer

Dawn Selke is the Chief Experience Officer at Paradigm Health, a hospice and palliative care company. With a decade of dedicated service, Dawn’s journey at Paradigm Health began in business development, educating the community, referral sources, and families on the benefits of hospice and palliative care.

Motivated by a desire to make a meaningful impact on the company’s strategic direction, Dawn transitioned to her current role, where she has played a pivotal role in shaping the comprehensive experience of all stakeholders, including patients, families, referral sources, and Paradigm Health team members.

As Chief Experience Officer, Dawn’s influence spans across three key areas:

Marketing and Community Engagement: Dawn oversees the creation and execution of Paradigm Health’s marketing strategy, enhancing brand recognition, and leading both digital and traditional marketing efforts. Her work includes brand leadership, communications, public relations, social media engagement, and establishing Paradigm Health as a thought leader in the industry.

Patient Experience: Dawn collaborates closely with the clinical team to continually improve the overall patient experience. By integrating feedback, developing scalable systems, and fostering a culture of continuous improvement, she ensures that Paradigm Health delivers exceptional care and support to patients and their families.

Team Member Experience: Dawn is committed to enhancing the internal experience for Paradigm Health team members. She focuses on creating a supportive and enriching work environment that aligns with the company’s vision to be the employer of choice in every community they serve.

With a passion for improving people’s lives, Dawn leads purpose-driven initiatives that enhance satisfaction for both internal and external stakeholders. She ensures that every touchpoint reflects the compassionate and professional values of Paradigm Health.

With a strong commitment to excellence, Dawn Selke brings a blend of professional expertise and personal dedication to her role, making a significant impact on the lives of those served by Paradigm Health.